Larocca Neumáticos, founded by the Larocca family in 1930 after emigrating to Buenos Aires, started as a small tire store and became a distinguished supplier of tires and light mechanical services. From being one of the first customers of Firestone in Argentina to equipping the store with state-of-the-art technology in 1970, the company has evolved constantly. In 2000, they restructured their commercial areas, strengthening their presence in several economic activities. Larocca Neumáticos is a synonym of commitment, innovation and flexibility in satisfying their customers’ needs.