Since 1993, Wines of Argentina has been the organization promoting the brand and the image of Argentine wines in global markets from a sustainable view. Additionally, they guide Argentina’s exportation strategy by analyzing and assessing changes in key markets. WofA’s purpose is to help consolidate Argentina among the main wine-exporting countries and to contribute to the global success of the domestic wine industry through the creation of the “Vino Argentino” brand, by raising the positive perception in the trade of opinion leaders and consumers.